After we finished eating our giant sandwiches, B walked me past the giant building she used to work in. Then she pointed across the river at this shimmering oasis, with promises of luxury bathroom fixtures and kitchens designed by NASA. She told me that's where people go to buy furniture when they win the lottery. Somehow, I misunderstood that statement and believed (all the way until we left Chicago) that Chicago had a magnificent lottery for furniture. Like scratch cards that awarded chandeliers and cashmere cushions.
The first floor of LuxeHome is the Merchandise Mart, which they stress as "Open to the Public."
1. LuxeHome makes no sense at all. Is it supposed to be an abbreviation for luxury homes? Or deluxe homes? Either way, it fails. Instead of triggering my imagination to conjure up magical home furnishings, all I can picture are scenes from when I studied abroad and Asian stores tried to appeal to Western pockets by combining random English words. Here are a couple of examples:

2. "Open to the Public." That's a really fantastic marketing strategy. "Our merchandise is so expensive, you probably can't afford it, but it's ok to come look." Ikea has an "open to the public" strategy as well. They also name their merchandise fancy foreign names. Like Svetlana. If it wasn't for the fact that one of your kitchen designs costs more than Sweden's worth, I would say Ikea wins this round.As we continued walking around, browsing and peering through the windows (I left face prints on a few display windows, as I shed tears of regret that I didn't earn my M.R.S. degree and marry rich when I was a young, naive, undergrad), I came to the realization that rich people have WAY too much time and money on their hands.
Then, as I turn to leave, I catch something out of the corner of my eye. Oh. My. God. This is what B was actually referring to.
1 comment:
Oof. I love you, giiiiirrrrrl. Now come to New Zealand!
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